Perfect Ten Nails among the youthful businesses revitalizing Eagle Village

Alexa Genalo stopped by Perfect Ten Nails in August before returning to school at George Mason University.
09 September, 2015

Alexa Genalo stopped by Perfect Ten Nails in August before returning to school at George Mason University.

“I had to come back for one more fix,” she said. “I always go here.”

While she takes advantage of the salon’s student discount, she said its commitment to natural products and owner Jackie Slough’s bubbly personality are what made her a loyal customer.

Slough has worked in local nail salons for more than six years and said she came to realize that what’s good for the customers is good for the nail technician.

She and husband Kenny Slough took over ownership of Perfect Ten Nails in Fredericksburg’s Eagle Village just over a year ago. Since then, the couple has completely revamped the salon’s product line to attract younger customers who are concerned with natural and organic products. As a bonus, their employees no longer have to deal with harsh chemicals.

“It’s beneficial for my clients and better for my employees,” she said. “It’s good for their skin.”

She and Kenny tried out different brands after purchasing the salon. They tried a Whole Foods-brand essential oil with good reviews but switched upon finding more natural Nu Skin products, which make up the bulk of the salon’s oils, lotions and scrubs.

The Sloughs didn’t just bring in a new product line; the couple renovated the salon upon arrival and said they want to be part of the change going on in Eagle Village.

“We got here as the whole shopping center was changing,” she said. “And we started getting a lot of new customers, especially students.”

All-natural beauty brand Kari Gran conducted an online survey in June among more than 1,000 American women to gauge how natural products affected buying habits. The results were widely reported in industry publications including Skin Inc. magazine.

The survey found that millennials—women ages 18 to 34—are the most likely to spend more on all-natural beauty products in the next two years, with half of them claiming they will.

Nearly 1 in 4 of all women who took the survey noted it was “very important” that their skin care product purchases are all-natural. Among those who deemed it important, millennials again led the charge at 63 percent.

This year, that generation is projected to surpass the baby-boom generation as the nation’s largest living generation, according to the population projections released by the U.S. Census Bureau.

Millennials are projected to number 75.3 million, surpassing the projected 74.9 million baby boomers. And their buying power, $200 billion annually, is growing.

Even though locals like Genalo are leaving for the academic year, Slough said the busy season is just getting started for her, since University of Mary Washington students are returning.

Millennials aren’t Slough’s only customers, though. She said she gets regulars during the lunch hour looking for a little pampering. Some clients, like Genalo’s mother, Roxanne Genalo, followed her from her former salon.

“She’s very attentive and warm,” Roxanne Genalo said about Slough. “She takes her time to make sure the customer is relaxed. I met her two years ago and won’t go to any other salon.”

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